Experience Pattern:

• Successfully bridged complex technical/clinical solutions into commercial propositions
• Worked within both startup resource constraints even within corporate environments
• Deep experience in either service -to-product transformation or productising and standardising complex service offering
• Track record of reimagining and relaunching existing services

Unique Capability Combination:

• Technical understanding + Commercial acumen
• Product development + Growth strategy
• Healthcare system knowledge + Start-up mentality
• Strategic vision + Practical execution

Offerings

• Go-to-Market (GTM) Expertise: Proven capability in market entry strategies for new products, particularly in healthcare technology and services.
  • Opportunity Discovery: Market Analysis, Stakeholder Mapping, Health System Alignment
  • Value Proposition Design: Commercial Model Design, Pricing & Acquisition Strategy
  • Problem/Solution Fit (Pre Seed/Bootstrapping/Corp Innovation testing): Lean Canvas iteration, Product-Solution Fit; Concierge & MVP Product development, testing & iteration
  • Product/Market Fit (Seed): Facilitating engagement with early adoption, management of pilots with complex stakeholder groups
  • Market Entry: NHS procurement response support/management, Partner Development, Pilots
  • Cross Cutting Capabilities
    • Commercial: Business Case Development, Reporting, Investor Pitching
    • Compliance: Integrating clinical & Information Governance, Quality, Safety & Environmental + Social Value alignment     
    • Legal: Contract management, review and drafting  
• Product Lifecycle Management: Experience leading products from ideation to launch, leveraging lean methodologies and agile processes.
  • Scaling: Growth optimisation, Strategic Bid Direction/Management
  • Pivoting: Reviewing, reinvigorating or reimagining existing loss making or tired value propositions and relaunching particularly legacy service delivery
• Complex Bid and ‘Capture’ Management: Strong track record of managing multimillion-pound bids within NHS delivering high scoring compliant tenders driven by clear value propositions
• Healthcare Systems Knowledge: Deep understanding of NHS operating structures, including Primary, Secondary, Tertiary and Quaternary care, as well as public procurement frameworks.
• Transformation and Productisation: Skilled in turning legacy, service-driven models into scalable, automated solutions.
• Stakeholder Management: Effective collaboration with senior leadership, cross-functional teams, and external partners globally.
• Cultural and Process Change Leadership: Demonstrated ability to shift organisational mindsets toward customer-centric, product-led approaches.

Key Health Sector Focuses

• Digital Transformation of Healthcare: Diverse specific experience in interoperable systems, telehealth solutions, and patient-centric technology aligned with NHS’s digital Services priorities including:
  • Care Records
  • Primary Care Systems
  • Population Health Analytics
  • Vaccination and Cancer Screening including whole population engagement
  • Benchmarking, Patient Safety and Pre-litigation medical risk management
  • Health System Business Services including Value Based Healthcare, Financial, HR, Tariffs and Health Service Contracting
• Procurement and Bid Support Services: Highly experienced in navigating NHS and Crown Commercial Services procurement frameworks such as G-Cloud, DOS, DISC etc.
• Health Tech Start-ups: A growing number of start-ups require guidance on market entry and scaling operations in the UK and internationally.